Build a business that is true to who you are



We can build our own company based on our individual identity. This is the key to our differentiation. No one can steal our identity from us. No one can tell us what to do, what's right or wrong, because no one can change who we are.

In her book Big Magic, Elizabeth Gilbert talked about fear in a way that really spoke to me. She said fear is the annoying guy on the backseat of the car during a road trip. Always there with you - and you can’t get rid of him. You have to hear him talk, but you can control how much power you give him. You can decide that he is not allowed to make any decisions: he doesn't get to drive, to choose the music, or the snacks or the direction. You know he’ll talk but you can forbid him to make any decisions.


When we get to overcome fear and be courageous, that’s when we are able to create a big impact. Handling our fears, doubts and worries is the way to build a business that is true to who we are.

When we are able to have uncomfortable conversations, we are able to create something that’s authentic and speak to people. We can be courageous enough to talk about taboos, our feelings, what we like or don’t like, all of it. When we give ourselves permission to talk about the uncomfortable topics, we suddenly create something that is bigger than ourselves. We are reinventing the way we live and changing the rules of systems that don't work for us any more.


Each of us has the ability to be a leader and a role model, in our own way. We all have our uniqueness and strong identity that makes other people want to follow. We can build our own company based on our individual identity. This is the key to our differentiation. No one can steal our identity from us. No one can tell us what to do, what’s right or wrong, because no one can change who we are. It is what it is. People either like it or they don’t. If they don’t, they are not our people and they are welcome to walk away.

Our challenge is to individually answer the questions:

  • Who am I?

  • What do I want to achieve?

These two questions can be the foundations of a company. They are not easy to answer but they are so necessary. By finding the answers, we have the beginning of our life and company's mission. We get to drive our own car and decide where we go.